Beginning behavioral research : a conceptual primer Upplaga 5

This successful introduction to behavioral research methods—written by two leaders in the field—provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages readers to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral...