Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof Upplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2002
- ISBN: 9780787962555
- Sidor: 320 st
- Förlag: John Wiley & Sons
- Format: Inbunden
- Språk: Engelska
Om boken
In B uilding the Brand-Driven Business , authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
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Mer om Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof (2002)
I oktober 2002 släpptes boken Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof skriven av Scott M. Davis, Michael Dunn, David Aaker. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 320 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.
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Referera till Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof (Upplaga 1)
Harvard
Davis, S. M., Dunn, M. & Aaker, D. (2002). Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof. 1:a uppl. John Wiley & Sons.
Oxford
Davis, Scott M., Dunn, Michael & Aaker, David, Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof, 1 uppl. (John Wiley & Sons, 2002).
APA
Davis, S. M., Dunn, M., & Aaker, D. (2002). Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof (1:a uppl.). John Wiley & Sons.
Vancouver
Davis SM, Dunn M, Aaker D. Building the Brand-Driven Business: Operationalize Your Brand to Drive Prof. 1:a uppl. John Wiley & Sons; 2002.
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