Business market management : understanding, creating, and delivering value; James C. Anderson; 1999
Business market management : understanding, creating, and delivering value; James C. Anderson; 1999

Business market management : understanding, creating, and delivering value Upplaga 1

av James C. Anderson

  • Upplaga: 1a upplagan
  • Utgiven: 1999
  • ISBN: 9780135226575
  • Sidor: 448 st
  • Förlag: Prentice Hall
  • Format: Inbunden
  • Språk: Engelska

Om boken

Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and—by presenting and conducting management practice research—strives to advance the field. It brings together venerable past thinking and leading-edge thinking to provide a progressive approach to managing business markets.

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Mer om Business market management : understanding, creating, and delivering value (1999)

1999 släpptes boken Business market management : understanding, creating, and delivering value skriven av James C. Anderson. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 448 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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Referera till Business market management : understanding, creating, and delivering value (Upplaga 1)

Harvard

Anderson, J. C. (1999). Business market management : understanding, creating, and delivering value. 1:a uppl. Prentice Hall.

Oxford

Anderson, James C., Business market management : understanding, creating, and delivering value, 1 uppl. (Prentice Hall, 1999).

APA

Anderson, J. C. (1999). Business market management : understanding, creating, and delivering value (1:a uppl.). Prentice Hall.

Vancouver

Anderson JC. Business market management : understanding, creating, and delivering value. 1:a uppl. Prentice Hall; 1999.

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