Business marketing management : a strategic view of industrial and organizational markets Upplaga 5
- Upplaga: 5e upplagan
- Utgiven: 2001
- ISBN: 9780030291791
- Förlag: Harcourt
- Format: Bok
- Språk: Engelska
Om boken
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
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Mer om Business marketing management : a strategic view of industrial and organizational markets (2001)
2001 släpptes boken Business marketing management : a strategic view of industrial and organizational markets skriven av Michael D. Hutt. Det är den 5e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är Harcourt.
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Referera till Business marketing management : a strategic view of industrial and organizational markets (Upplaga 5)
Harvard
Hutt, M. D. (2001). Business marketing management : a strategic view of industrial and organizational markets. 5:e uppl. Harcourt.
Oxford
Hutt, Michael D., Business marketing management : a strategic view of industrial and organizational markets, 5 uppl. (Harcourt, 2001).
APA
Hutt, M. D. (2001). Business marketing management : a strategic view of industrial and organizational markets (5:e uppl.). Harcourt.
Vancouver
Hutt MD. Business marketing management : a strategic view of industrial and organizational markets. 5:e uppl. Harcourt; 2001.
