Business marketing management : a strategic view of industrial and organizational markets; Michael D. Hutt; 2001
Business marketing management : a strategic view of industrial and organizational markets; Michael D. Hutt; 2001

Business marketing management : a strategic view of industrial and organizational marketsUpplaga 7

av Michael D. Hutt

  • Upplaga: 7e upplagan
  • Utgiven: 2001
  • ISBN: 9780030291791
  • Förlag: Fort Worth, Tex. Harcourt
  • Format: Bok
  • Språk: Engelska

Om boken

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Business marketing management : a strategic view of industrial and organizational markets (2001)

2001 släpptes boken Business marketing management : a strategic view of industrial and organizational markets skriven av Michael D. Hutt. Det är den 7e upplagan av kursboken. Den är skriven på engelska. Förlaget bakom boken är Fort Worth, Tex. Harcourt.

Köp boken Business marketing management : a strategic view of industrial and organizational markets på Studentapan och spara pengar.

Referera till Business marketing management : a strategic view of industrial and organizational markets (Upplaga 7)

Harvard

Hutt, M. D. (2001). Business marketing management : a strategic view of industrial and organizational markets. 7:e uppl. Fort Worth, Tex. Harcourt.

Oxford

Hutt, Michael D., Business marketing management : a strategic view of industrial and organizational markets, 7 uppl. (Fort Worth, Tex. Harcourt, 2001).

APA

Hutt, M. D. (2001). Business marketing management : a strategic view of industrial and organizational markets (7:e uppl.). Fort Worth, Tex. Harcourt.

Vancouver

Hutt MD. Business marketing management : a strategic view of industrial and organizational markets. 7:e uppl. Fort Worth, Tex. Harcourt; 2001.

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