Business marketing management : a strategic view of industrial and organizational markets Upplaga 8
- Upplaga: 8e upplagan
- Utgiven: 2004
- ISBN: 9780324190434
- Sidor: 730 st
- Förlag: Thomson/South-Western
- Format: Inbunden
- Språk: Engelska
Om boken
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
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Mer om Business marketing management : a strategic view of industrial and organizational markets (2004)
2004 släpptes boken Business marketing management : a strategic view of industrial and organizational markets skriven av Michael D. Hutt, Thomas W. Speh. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 730 sidor. Förlaget bakom boken är Thomson/South-Western.
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Referera till Business marketing management : a strategic view of industrial and organizational markets (Upplaga 8)
Harvard
Hutt, M. D. & Speh, T. W. (2004). Business marketing management : a strategic view of industrial and organizational markets. 8:e uppl. Thomson/South-Western.
Oxford
Hutt, Michael D. & Speh, Thomas W., Business marketing management : a strategic view of industrial and organizational markets, 8 uppl. (Thomson/South-Western, 2004).
APA
Hutt, M. D., & Speh, T. W. (2004). Business marketing management : a strategic view of industrial and organizational markets (8:e uppl.). Thomson/South-Western.
Vancouver
Hutt MD, Speh TW. Business marketing management : a strategic view of industrial and organizational markets. 8:e uppl. Thomson/South-Western; 2004.
