Business marketing management : B2B Upplaga 11
- Upplaga: 11e upplagan
- Utgiven: 2012
- ISBN: 9781133189572
- Sidor: 672 st
- Förlag: South Western College
- Format: Häftad
- Språk: Engelska
Om boken
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet. (Cengage Learning EMEA)
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Mer om Business marketing management : B2B (2012)
2012 släpptes boken Business marketing management : B2B skriven av Michael D. Hutt, Thomas W. Speh. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 672 sidor. Förlaget bakom boken är South Western College.
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Referera till Business marketing management : B2B (Upplaga 11)
Harvard
Hutt, M. D. & Speh, T. W. (2012). Business marketing management : B2B. 11:e uppl. South Western College.
Oxford
Hutt, Michael D. & Speh, Thomas W., Business marketing management : B2B, 11 uppl. (South Western College, 2012).
APA
Hutt, M. D., & Speh, T. W. (2012). Business marketing management : B2B (11:e uppl.). South Western College.
Vancouver
Hutt MD, Speh TW. Business marketing management : B2B. 11:e uppl. South Western College; 2012.
