Business-to-business marketingUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2006
- ISBN: 9781412919692
- Sidor: 384 st
- Förlag: SAGE
- Format: Inbunden
- Språk: Engelska
Om boken
Is there really a difference between business-to-business marketing and consumer marketing?
This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning.
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Mer om Business-to-business marketing (2006)
2006 släpptes boken Business-to-business marketing skriven av Ross Brennan. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 384 sidor. Förlaget bakom boken är SAGE.
Köp boken Business-to-business marketing på Studentapan och spara pengar.
Referera till Business-to-business marketing (Upplaga 1)
Harvard
Brennan, R. (2006). Business-to-business marketing. 1:a uppl. SAGE.
Oxford
Brennan, Ross, Business-to-business marketing, 1 uppl. (SAGE, 2006).
APA
Brennan, R. (2006). Business-to-business marketing (1:a uppl.). SAGE.
Vancouver
Brennan R. Business-to-business marketing. 1:a uppl. SAGE; 2006.
