Consumer Behavior; Leon G. Schiffman, Leslie Lazar Kanuk; 1999

Consumer Behavior Upplaga 7

av Leon G. Schiffman, Leslie Lazar Kanuk
For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
Upplaga: 7e upplagan
Utgiven: 1999
ISBN: 9780130841292
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 512 st
For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
For undergraduate or first year MBA students. This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
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