Consumer Behavior; Michael R. Solomon; 2008

Consumer Behavior Upplaga 8

av Michael R. Solomon
For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
Upplaga: 8e upplagan
Utgiven: 2008
ISBN: 9780136015963
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 720 st
For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoples social experiences.
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