Consumer behavior : a European perspective Upplaga 3

Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: Interactive e-study guide full of animated exercises adds colourful depth to each topic – great for revision Quick tests throughout each chapter to enhance and test your knowledge Find out what kind of consumer you are by taking self-assessment quizzes. Follow these three steps to get the most out of this Enhanced Media Edition: Visit the Consumer Behaviour companion website at www.pearsoned.co.uk/solomon Register your own personal account using the access code supplied with this copy of the Enhanced Media Edition Access valuable learning resources to help you pass your course: - Answer self-assessment questions for each chapter, helping you focus on your strengths and weaknesses - Enhance your revision with the interactive e-study guide - Use the online Glossary and Flashcards to check and test your understanding of the key terms - And much more!