Consumer behaviour
- Utgiven: 2008
- ISBN: 9781844803811
- Sidor: 456 st
- Förlag: Thomson Learning
- Format: Häftad
- Språk: Engelska
Om boken
Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be changed? What can managers do to persuade consumers to buy - and buy again? The Essence of Consumer Behaviour is an invaluable reference source for managers on short courses; for MBA and other students who want to get quickly to the heart of the subject; as reference material for managers' bookshelves and for aspiring managers wishing to improve their knowledge and skills.
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Mer om Consumer behaviour (2008)
2008 släpptes boken Consumer behaviour skriven av Jim Blythe. Den är skriven på engelska och består av 456 sidor. Förlaget bakom boken är Thomson Learning.
Köp boken Consumer behaviour på Studentapan och spara pengar.
Referera till Consumer behaviour
Harvard
Blythe, J. (2008). Consumer behaviour. Thomson Learning.
Oxford
Blythe, Jim, Consumer behaviour (Thomson Learning, 2008).
APA
Blythe, J. (2008). Consumer behaviour. Thomson Learning.
Vancouver
Blythe J. Consumer behaviour. Thomson Learning; 2008.
