Consumer behaviour : a European outlook Upplaga 1

Consumer Behaviour: A European Outlook Leon G. Schiffman, Leslie Lazar Kanuk and Hvard Hansen This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City. Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School. Hvard Hansen is Associate Professor of Marketing at the Norwegian School of Management BI.