Consumer Behaviour: Implications for Marketing StrategyUpplaga 6
- Upplaga: 6e upplagan
- ISBN: 9780070287099
- Sidor: 654 st
- Förlag: McGraw-Hill Australia
Om boken
This book starts with the decision-making process before clearly articulating the various influences upon it. The text's rich pedagogical package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a strength of the text. Featuring all new case studies and exhibits, this new edition covers contemporary topics such as greenwashing, ethics and the impact of the Internet on consumer protection and privacy.
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Mer om Consumer Behaviour: Implications for Marketing Strategy
Consumer Behaviour: Implications for Marketing Strategy skriven av Pascale Genevieve Quester, Del I. Hawkins, Simone Pettigrew, Cathy Neal, Martin Grimmer, Teresa Davis. Det är den 6e upplagan av kursboken. Den och består av 654 sidor. Förlaget bakom boken är McGraw-Hill Australia som har sitt säte i Sydney.
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Referera till Consumer Behaviour: Implications for Marketing Strategy (Upplaga 6)
Harvard
Quester, P. G., Hawkins, D. I., Pettigrew, S., Neal, C., Grimmer, M. & Davis, T. Consumer Behaviour: Implications for Marketing Strategy. 6:e uppl. McGraw-Hill Australia.
Oxford
Quester, Pascale Genevieve, Hawkins, Del I., Pettigrew, Simone, Neal, Cathy, Grimmer, Martin & Davis, Teresa, Consumer Behaviour: Implications for Marketing Strategy, 6 uppl. (McGraw-Hill Australia, u.å.).
APA
Quester, P. G., Hawkins, D. I., Pettigrew, S., Neal, C., Grimmer, M., & Davis, T. (u.å.). Consumer Behaviour: Implications for Marketing Strategy (6:e uppl.). McGraw-Hill Australia.
Vancouver
Quester PG, Hawkins DI, Pettigrew S, Neal C, Grimmer M, Davis T. Consumer Behaviour: Implications for Marketing Strategy. 6:e uppl. McGraw-Hill Australia;
