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Contemporary Strategy Analysis Upplaga 5
This best–selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.
Now in its fifth edition, the book has been thoroughly revised and updated to:
feature additional material on the strategic planning processes within companies
reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
include revisions to the section on knowledge management to reflect the maturing of this field
provide a more integrated view of corporate scope, and the organization and management of the multi–business firm
reconsider the shareholder value model, with more coverage of values and corporate social responsibility
Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
Upplaga: 5e upplagan
Utgiven: 2004
ISBN: 9781405119986
Förlag: Wiley–Blackwell
Format: Inbunden
Språk: Engelska
Sidor: 548 st
This best–selling text has gained widespread recognition for its rigorous approach to business strategy analysis. Introducing students to the fundamental concepts and principles of strategy, it reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies that will enhance the performance of their organizations.
Now in its fifth edition, the book has been thoroughly revised and updated to:
feature additional material on the strategic planning processes within companies
reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy and the multinational company
include revisions to the section on knowledge management to reflect the maturing of this field
provide a more integrated view of corporate scope, and the organization and management of the multi–business firm
reconsider the shareholder value model, with more coverage of values and corporate social responsibility
Additional support is available at www.blackwellpublishing.com/grant. The website features a Guide for Instructors, downloadable PowerPoint slides, and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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