Begagnad
-55%
Begagnad
-55%
Creating corporate reputations : identity, image, and performance
- Utgiven: 2002
- ISBN: 9780199252206
- Sidor: 320 st
- Förlag: Oxford University Press
- Format: Häftad
- Språk: Engelska
Om boken
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
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Mer om Creating corporate reputations : identity, image, and performance (2002)
2002 släpptes boken Creating corporate reputations : identity, image, and performance skriven av Grahame Dowling. Den är skriven på engelska och består av 320 sidor. Förlaget bakom boken är Oxford University Press.
Köp boken Creating corporate reputations : identity, image, and performance på Studentapan och spara uppåt 55% jämfört med lägsta nypris hos bokhandeln.
Referera till Creating corporate reputations : identity, image, and performance
Harvard
Dowling, G. (2002). Creating corporate reputations : identity, image, and performance. Oxford University Press.
Oxford
Dowling, Grahame, Creating corporate reputations : identity, image, and performance (Oxford University Press, 2002).
APA
Dowling, G. (2002). Creating corporate reputations : identity, image, and performance. Oxford University Press.
Vancouver
Dowling G. Creating corporate reputations : identity, image, and performance. Oxford University Press; 2002.
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