Crossing the chasm : marketing and selling disruptive products to mainstream customers; Geoffrey A. Moore; 2006
Begagnad
-45%
Crossing the chasm : marketing and selling disruptive products to mainstream customers; Geoffrey A. Moore; 2006
Begagnad
-45%

Crossing the chasm : marketing and selling disruptive products to mainstream customersUpplaga 2

av Geoffrey A. Moore

  • Upplaga: 2a upplagan
  • Utgiven: 2006
  • ISBN: 9780060517120
  • Sidor: 256 st
  • Förlag: Collins Business Essentials
  • Format: Häftad
  • Språk: Engelska

Om boken

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Crossing the chasm : marketing and selling disruptive products to mainstream customers (2006)

2006 släpptes boken Crossing the chasm : marketing and selling disruptive products to mainstream customers skriven av Geoffrey A. Moore. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 256 sidor. Förlaget bakom boken är Collins Business Essentials.

Köp boken Crossing the chasm : marketing and selling disruptive products to mainstream customers på Studentapan och spara uppåt 45% jämfört med lägsta nypris hos bokhandeln.

Referera till Crossing the chasm : marketing and selling disruptive products to mainstream customers (Upplaga 2)

Harvard

Moore, G. A. (2006). Crossing the chasm : marketing and selling disruptive products to mainstream customers. 2:a uppl. Collins Business Essentials.

Oxford

Moore, Geoffrey A., Crossing the chasm : marketing and selling disruptive products to mainstream customers, 2 uppl. (Collins Business Essentials, 2006).

APA

Moore, G. A. (2006). Crossing the chasm : marketing and selling disruptive products to mainstream customers (2:a uppl.). Collins Business Essentials.

Vancouver

Moore GA. Crossing the chasm : marketing and selling disruptive products to mainstream customers. 2:a uppl. Collins Business Essentials; 2006.

Köp boken