Begagnad
Begagnad
Crossing the chasm : marketing and selling disruptive products to mainstream customers
- Utgiven: 2006
- ISBN: 9780060517120
- Sidor: 256 st
- Förlag: Collins Business Essentials
- Format: Häftad
- Språk: Engelska
Om boken
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Mer om Crossing the chasm : marketing and selling disruptive products to mainstream customers (2006)
2006 släpptes boken Crossing the chasm : marketing and selling disruptive products to mainstream customers skriven av Geoffrey A. Moore. Den är skriven på engelska och består av 256 sidor. Förlaget bakom boken är Collins Business Essentials.
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Referera till Crossing the chasm : marketing and selling disruptive products to mainstream customers
Harvard
Moore, G. A. (2006). Crossing the chasm : marketing and selling disruptive products to mainstream customers. Collins Business Essentials.
Oxford
Moore, Geoffrey A., Crossing the chasm : marketing and selling disruptive products to mainstream customers (Collins Business Essentials, 2006).
APA
Moore, G. A. (2006). Crossing the chasm : marketing and selling disruptive products to mainstream customers. Collins Business Essentials.
Vancouver
Moore GA. Crossing the chasm : marketing and selling disruptive products to mainstream customers. Collins Business Essentials; 2006.
