Customer Orientation and Market Action; Michael D Johnson; 1997
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Customer Orientation and Market Action Upplaga 1

av Michael D Johnson
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.

In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.

In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
Upplaga: 1a upplagan
Utgiven: 1997
ISBN: 9780133286670
Förlag: Pearson
Format: Häftad
Språk: Engelska
Sidor: 183 st
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.

In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs.

In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
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