Developing new business ideas : a step-by-step guide to creating new business ideas worth backingUpplaga 1

Publisher’s acknowledgements Authors’ acknowledgements Introduction Chapter 1: The importance of developing strong ideas ·    James Dyson - using the idea development process to clean up ·    Demystifying the idea development process ·    Slaying the myth that entrepreneurs are born, not made ·    The four steps in the idea development process ·    And another thing: benefits of the idea development process ·    Call in the cavalry or do it yourself? ·    Sir Clive Sinclair and the C5 – the perils of a flawed process of idea development Chapter 2: Applying creativity to the idea development process ·    Phil Knight and NIKE – combining logic and intuition into record-breaking success ·    Why is creativity a must? ·    Reconnect with your creativity ·    Creativity and the idea development process ·    Mastering whole-brain thinking ·    Ingvar Kamprad – using logic and intuition to break the mould with IKEA Chapter 3: Step One - seeking and shaping opportunities ·    Amazon.com – shaping the internet opportunity ·    Don’t rush to headlong action ·    Give yourself time to develop alternatives ·    Treat your first business idea as purely tentative ·    Total immersion in the market ·    Fact-finding ·    Tools for seeking and shaping opportunities ·    Moving to Step Two – acknowledging Catch-22 ·    Iridium – the imperfect solution to an opportunity which never existed? Chapter 4: Step Two – generating new ideas ·    Howard Head – an analogical approach to business success ·    Eureka? ·    The Mind Gym: six mental workouts and their related routines ·    Ground-rules for productive mental workouts ·    Mental Workout One - Checklists ·    Mental Workout Two - Stimulus materials ·    Mental Workout Three - Combinations ·    Mental Workout Four – Free-association ·    Mental Workout Five - Analogical thinking ·    Mental Workout Six – Upside-down thinking ·    Moving to Step Three ·    Thomas Alva Edison – idea generator par excellence Chapter 5: Step Three - evaluating and selecting ideas ·    Karan Bilimoria: brewing the criteria to achieve the “big one” ·    Evaluation allows development, not just selection ·    Two-phase screening process ·    Evaluation frameworks for screening ideas ·    Criteria to use within the frameworks ·    Business-focused criteria ·    Person-focused criteria ·    Decision balance sheet ·    Prototyping ·    Gary Mueller and Internet Securities, Inc. – selecting a venture to suit his needs Chapter 6: Step Four - planning for implementation ·    Frederic Smith – overcoming the obstacles to Fedex ·    The importance of planning for implementation ·    Increasing the likelihood of successful implementation ·    The blocks to implementation ·    Techniques to identify blocks to implementation ·    Guiding principles for overcoming blocks to implementation ·    Practical examples of overcoming blocks to implementation ·    Milestone planning ·    Jollibee Foods Corporation – planning to beat a giant Appendix 1: Possible solutions to ambigious picture Appendix 2: References: Index