Developing New Business Ideas; Andrew Bragg, Mary. Bragg; 2005

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Developing New Business Ideas Upplaga 1

Name: Developing New Business Ideas
Brand: Financial Times/ Prentice Hall
SKU: 132376
Availability: InStock
ISBN: 9780273663256

av Andrew Bragg, Mary. Bragg

Publisher’s acknowledgements

Authors’ acknowledgements

Introduction

Chapter 1: The importance of developing strong ideas

· James Dyson - using the idea development process to clean up

· Demystifying the idea development process

· Slaying the myth that entrepreneurs are born, not made

· The four steps in the idea development process

· And another thing: benefits of the idea development process

· Call in the cavalry or do it yourself?

· Sir Clive Sinclair and the C5 – the perils of a flawed process of idea development

Chapter 2: Applying creativity to the idea development process

· Phil Knight and NIKE – combining logic and intuition into record-breaking success

· Why is creativity a must?

· Reconnect with your creativity

· Creativity and the idea development process

· Mastering whole-brain thinking

· Ingvar Kamprad – using logic and intuition to break the mould with IKEA

Chapter 3: Step One - seeking and shaping opportunities

· Amazon.com – shaping the internet opportunity

· Don’t rush to headlong action

· Give yourself time to develop alternatives

· Treat your first business idea as purely tentative

· Total immersion in the market

· Fact-finding

· Tools for seeking and shaping opportunities

· Moving to Step Two – acknowledging Catch-22

· Iridium – the imperfect solution to an opportunity which never existed?

Chapter 4: Step Two – generating new ideas

· Howard Head – an analogical approach to business success

· Eureka?

· The Mind Gym: six mental workouts and their related routines

· Ground-rules for productive mental workouts

· Mental Workout One - Checklists

· Mental Workout Two - Stimulus materials

· Mental Workout Three - Combinations

· Mental Workout Four – Free-association

· Mental Workout Five - Analogical thinking

· Mental Workout Six – Upside-down thinking

· Moving to Step Three

· Thomas Alva Edison – idea generator par excellence

Chapter 5: Step Three - evaluating and selecting ideas

· Karan Bilimoria: brewing the criteria to achieve the “big one”

· Evaluation allows development, not just selection

· Two-phase screening process

· Evaluation frameworks for screening ideas

· Criteria to use within the frameworks

· Business-focused criteria

· Person-focused criteria

· Decision balance sheet

· Prototyping

· Gary Mueller and Internet Securities, Inc. – selecting a venture to suit his needs

Chapter 6: Step Four - planning for implementation

· Frederic Smith – overcoming the obstacles to Fedex

· The importance of planning for implementation

· Increasing the likelihood of successful implementation

· The blocks to implementation

· Techniques to identify blocks to implementation

· Guiding principles for overcoming blocks to implementation

· Practical examples of overcoming blocks to implementation

· Milestone planning

· Jollibee Foods Corporation – planning to beat a giant

Appendix 1: Possible solutions to ambigious picture

Appendix 2: References:

Index

Publisher’s acknowledgements

Authors’ acknowledgements

Introduction

Chapter 1: The importance of developing strong ideas

· James Dyson - using the idea development process to clean up

· Demystifying the idea development process

· Slaying the myth that entrepreneurs are born, not made

· The four steps in the idea development process

· And another thing: benefits of the idea development process

· Call in the cavalry or do it yourself?

· Sir Clive Sinclair and the C5 – the perils of a flawed process of idea development

Chapter 2: Applying creativity to the idea development process

· Phil Knight and NIKE – combining logic and intuition into record-breaking success

· Why is creativity a must?

· Reconnect with your creativity

· Creativity and the idea development process

· Mastering whole-brain thinking

· Ingvar Kamprad – using logic and intuition to break the mould with IKEA

Chapter 3: Step One - seeking and shaping opportunities

· Amazon.com – shaping the internet opportunity

· Don’t rush to headlong action

· Give yourself time to develop alternatives

· Treat your first business idea as purely tentative

· Total immersion in the market

· Fact-finding

· Tools for seeking and shaping opportunities

· Moving to Step Two – acknowledging Catch-22

· Iridium – the imperfect solution to an opportunity which never existed?

Chapter 4: Step Two – generating new ideas

· Howard Head – an analogical approach to business success

· Eureka?

· The Mind Gym: six mental workouts and their related routines

· Ground-rules for productive mental workouts

· Mental Workout One - Checklists

· Mental Workout Two - Stimulus materials

· Mental Workout Three - Combinations

· Mental Workout Four – Free-association

· Mental Workout Five - Analogical thinking

· Mental Workout Six – Upside-down thinking

· Moving to Step Three

· Thomas Alva Edison – idea generator par excellence

Chapter 5: Step Three - evaluating and selecting ideas

· Karan Bilimoria: brewing the criteria to achieve the “big one”

· Evaluation allows development, not just selection

· Two-phase screening process

· Evaluation frameworks for screening ideas

· Criteria to use within the frameworks

· Business-focused criteria

· Person-focused criteria

· Decision balance sheet

· Prototyping

· Gary Mueller and Internet Securities, Inc. – selecting a venture to suit his needs

Chapter 6: Step Four - planning for implementation

· Frederic Smith – overcoming the obstacles to Fedex

· The importance of planning for implementation

· Increasing the likelihood of successful implementation

· The blocks to implementation

· Techniques to identify blocks to implementation

· Guiding principles for overcoming blocks to implementation

· Practical examples of overcoming blocks to implementation

· Milestone planning

· Jollibee Foods Corporation – planning to beat a giant

Appendix 1: Possible solutions to ambigious picture

Appendix 2: References:

Index

Upplaga: 1a upplagan

Utgiven: 2005

ISBN: 9780273663256

Förlag: Financial Times/ Prentice Hall

Format: Häftad

Språk: Engelska

Sidor: 288 st

Publisher’s acknowledgements

Authors’ acknowledgements

Introduction

Chapter 1: The importance of developing strong ideas

· James Dyson - using the idea development process to clean up

· Demystifying the idea development process

· Slaying the myth that entrepreneurs are born, not made

· The four steps in the idea development process

· And another thing: benefits of the idea development process

· Call in the cavalry or do it yourself?

· Sir Clive Sinclair and the C5 – the perils of a flawed process of idea development

Chapter 2: Applying creativity to the idea development process

· Phil Knight and NIKE – combining logic and intuition into record-breaking success

· Why is creativity a must?

· Reconnect with your creativity

· Creativity and the idea development process

· Mastering whole-brain thinking

· Ingvar Kamprad – using logic and intuition to break the mould with IKEA

Chapter 3: Step One - seeking and shaping opportunities

· Amazon.com – shaping the internet opportunity

· Don’t rush to headlong action

· Give yourself time to develop alternatives

· Treat your first business idea as purely tentative

· Total immersion in the market

· Fact-finding

· Tools for seeking and shaping opportunities

· Moving to Step Two – acknowledging Catch-22

· Iridium – the imperfect solution to an opportunity which never existed?

Chapter 4: Step Two – generating new ideas

· Howard Head – an analogical approach to business success

· Eureka?

· The Mind Gym: six mental workouts and their related routines

· Ground-rules for productive mental workouts

· Mental Workout One - Checklists

· Mental Workout Two - Stimulus materials

· Mental Workout Three - Combinations

· Mental Workout Four – Free-association

· Mental Workout Five - Analogical thinking

· Mental Workout Six – Upside-down thinking

· Moving to Step Three

· Thomas Alva Edison – idea generator par excellence

Chapter 5: Step Three - evaluating and selecting ideas

· Karan Bilimoria: brewing the criteria to achieve the “big one”

· Evaluation allows development, not just selection

· Two-phase screening process

· Evaluation frameworks for screening ideas

· Criteria to use within the frameworks

· Business-focused criteria

· Person-focused criteria

· Decision balance sheet

· Prototyping

· Gary Mueller and Internet Securities, Inc. – selecting a venture to suit his needs

Chapter 6: Step Four - planning for implementation

· Frederic Smith – overcoming the obstacles to Fedex

· The importance of planning for implementation

· Increasing the likelihood of successful implementation

· The blocks to implementation

· Techniques to identify blocks to implementation

· Guiding principles for overcoming blocks to implementation

· Practical examples of overcoming blocks to implementation

· Milestone planning

· Jollibee Foods Corporation – planning to beat a giant

Appendix 1: Possible solutions to ambigious picture

Appendix 2: References:

Index

Publisher’s acknowledgements

Authors’ acknowledgements

Introduction

Chapter 1: The importance of developing strong ideas

· James Dyson - using the idea development process to clean up

· Demystifying the idea development process

· Slaying the myth that entrepreneurs are born, not made

· The four steps in the idea development process

· And another thing: benefits of the idea development process

· Call in the cavalry or do it yourself?

· Sir Clive Sinclair and the C5 – the perils of a flawed process of idea development

Chapter 2: Applying creativity to the idea development process

· Phil Knight and NIKE – combining logic and intuition into record-breaking success

· Why is creativity a must?

· Reconnect with your creativity

· Creativity and the idea development process

· Mastering whole-brain thinking

· Ingvar Kamprad – using logic and intuition to break the mould with IKEA

Chapter 3: Step One - seeking and shaping opportunities

· Amazon.com – shaping the internet opportunity

· Don’t rush to headlong action

· Give yourself time to develop alternatives

· Treat your first business idea as purely tentative

· Total immersion in the market

· Fact-finding

· Tools for seeking and shaping opportunities

· Moving to Step Two – acknowledging Catch-22

· Iridium – the imperfect solution to an opportunity which never existed?

Chapter 4: Step Two – generating new ideas

· Howard Head – an analogical approach to business success

· Eureka?

· The Mind Gym: six mental workouts and their related routines

· Ground-rules for productive mental workouts

· Mental Workout One - Checklists

· Mental Workout Two - Stimulus materials

· Mental Workout Three - Combinations

· Mental Workout Four – Free-association

· Mental Workout Five - Analogical thinking

· Mental Workout Six – Upside-down thinking

· Moving to Step Three

· Thomas Alva Edison – idea generator par excellence

Chapter 5: Step Three - evaluating and selecting ideas

· Karan Bilimoria: brewing the criteria to achieve the “big one”

· Evaluation allows development, not just selection

· Two-phase screening process

· Evaluation frameworks for screening ideas

· Criteria to use within the frameworks

· Business-focused criteria

· Person-focused criteria

· Decision balance sheet

· Prototyping

· Gary Mueller and Internet Securities, Inc. – selecting a venture to suit his needs

Chapter 6: Step Four - planning for implementation

· Frederic Smith – overcoming the obstacles to Fedex

· The importance of planning for implementation

· Increasing the likelihood of successful implementation

· The blocks to implementation

· Techniques to identify blocks to implementation

· Guiding principles for overcoming blocks to implementation

· Practical examples of overcoming blocks to implementation

· Milestone planning

· Jollibee Foods Corporation – planning to beat a giant

Appendix 1: Possible solutions to ambigious picture

Appendix 2: References:

Index

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I maj 2005 släpptes boken Developing New Business Ideas skriven av Andrew Bragg, Mary. Bragg. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 288 sidor djupgående information om övrigt. Förlaget bakom boken är Financial Times/ Prentice Hall.

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