Devil's Advocate, The Upplaga 1

If success in business was as simple as following the commandments laid down over the last few hundred years then why arent all businesses created equal? The simple truth is that the winners are bending the rules that the rest of us so diligently follow. Their willingness to go against the grain, take short cuts and challenge conventional wisdom is what makes them stand out, get noticed and grab the advantage. And its that unconventional, sometimes counterintuitive wisdom that this book offers. It doesnt have all the answers (who does?) and it will not make you a millionaire. But it will sharpen your maverick mind and challenge you to think twice before you follow the received wisdom. It will hone your instincts so that you can spot the opportunities the rest of the frenzied herd just galloped past, avoid the pitfalls others merrily plunge into and give you the courage to carve your own path to business success.