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Digital Advertising: Past, Present, and Future
- Utgiven: 2010
- ISBN: 9780956608307
- Sidor: 184 st
- Förlag: Creative Social
- Format: Häftad
- Språk: Engelska
Om boken
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Digital Advertising: Past, Present, and Future (2010)
I november 2010 släpptes boken Digital Advertising: Past, Present, and Future skriven av Daniele Fiandaca, Patrick Burgoyne. Den är skriven på engelska och består av 184 sidor. Förlaget bakom boken är Creative Social.
Köp boken Digital Advertising: Past, Present, and Future på Studentapan och spara uppåt 11% jämfört med lägsta nypris hos bokhandeln.
Referera till Digital Advertising: Past, Present, and Future
Harvard
Fiandaca, D. & Burgoyne, P. (2010). Digital Advertising: Past, Present, and Future. Creative Social.
Oxford
Fiandaca, Daniele & Burgoyne, Patrick, Digital Advertising: Past, Present, and Future (Creative Social, 2010).
APA
Fiandaca, D., & Burgoyne, P. (2010). Digital Advertising: Past, Present, and Future. Creative Social.
Vancouver
Fiandaca D, Burgoyne P. Digital Advertising: Past, Present, and Future. Creative Social; 2010.
