E-business and e-commerce management : strategy, implementation and practiceUpplaga 3
- Upplaga: 3e upplagan
- Utgiven: 2007
- ISBN: 9780273707523
- Sidor: 696 st
- Förlag: Pearson Education/Prentice Hall
- Format: Häftad
- Språk: Engelska
Om boken
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
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Mer om E-business and e-commerce management : strategy, implementation and practice (2007)
2007 släpptes boken E-business and e-commerce management : strategy, implementation and practice skriven av Dave Chaffey. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 696 sidor. Förlaget bakom boken är Pearson Education/Prentice Hall.
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Referera till E-business and e-commerce management : strategy, implementation and practice (Upplaga 3)
Harvard
Chaffey, D. (2007). E-business and e-commerce management : strategy, implementation and practice. 3:e uppl. Pearson Education/Prentice Hall.
Oxford
Chaffey, Dave, E-business and e-commerce management : strategy, implementation and practice, 3 uppl. (Pearson Education/Prentice Hall, 2007).
APA
Chaffey, D. (2007). E-business and e-commerce management : strategy, implementation and practice (3:e uppl.). Pearson Education/Prentice Hall.
Vancouver
Chaffey D. E-business and e-commerce management : strategy, implementation and practice. 3:e uppl. Pearson Education/Prentice Hall; 2007.
