E-Commerce 2016 Upplaga 12
- Upplaga: 12e upplagan
- Utgiven: 2016
- ISBN: 9780133938951
- Sidor: 912 st
- Förlag: Pearson Education (US)
- Format: Inbunden
- Språk: Engelska
Om boken
For undergraduate and graduate courses in business.
Understanding The Vast And Expanding Field of E-Commerce
Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om E-Commerce 2016 (2016)
I mars 2016 släpptes boken E-Commerce 2016 skriven av Kenneth C. Laudon, Carol Guercio Traver. Det är den 12e upplagan av kursboken. Den är skriven på engelska och består av 912 sidor. Förlaget bakom boken är Pearson Education (US).
Köp boken E-Commerce 2016 på Studentapan och spara pengar.
Referera till E-Commerce 2016 (Upplaga 12)
Harvard
Laudon, K. C. & Traver, C. G. (2016). E-Commerce 2016. 12:e uppl. Pearson Education (US).
Oxford
Laudon, Kenneth C. & Traver, Carol Guercio, E-Commerce 2016, 12 uppl. (Pearson Education (US), 2016).
APA
Laudon, K. C., & Traver, C. G. (2016). E-Commerce 2016 (12:e uppl.). Pearson Education (US).
Vancouver
Laudon KC, Traver CG. E-Commerce 2016. 12:e uppl. Pearson Education (US); 2016.
