E-commerce : business, technology, society Upplaga 6
- Upplaga: 6e upplagan
- Utgiven: 2010
- ISBN: 9780135090787
- Sidor: 912 st
- Förlag: Pearson Education
- Format: Häftad
- Språk: Engelska
Om boken
For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om E-commerce : business, technology, society (2010)
2010 släpptes boken E-commerce : business, technology, society skriven av Kenneth C. Laudon, Carol Guercio Traver. Det är den 6e upplagan av kursboken. Den är skriven på engelska och består av 912 sidor. Förlaget bakom boken är Pearson Education.
Köp boken E-commerce : business, technology, society på Studentapan och spara pengar.
Referera till E-commerce : business, technology, society (Upplaga 6)
Harvard
Laudon, K. C. & Traver, C. G. (2010). E-commerce : business, technology, society. 6:e uppl. Pearson Education.
Oxford
Laudon, Kenneth C. & Traver, Carol Guercio, E-commerce : business, technology, society, 6 uppl. (Pearson Education, 2010).
APA
Laudon, K. C., & Traver, C. G. (2010). E-commerce : business, technology, society (6:e uppl.). Pearson Education.
Vancouver
Laudon KC, Traver CG. E-commerce : business, technology, society. 6:e uppl. Pearson Education; 2010.
