Effective industrial marketing : business-to-business marketing of goods and services; Norman A. Hart; 1994
Begagnad
Effective industrial marketing : business-to-business marketing of goods and services; Norman A. Hart; 1994
Begagnad

Effective industrial marketing : business-to-business marketing of goods and services

av Norman A. Hart

  • Utgiven: 1994
  • ISBN: 9780749411442
  • Sidor: 306 st
  • Förlag: Kogan Page
  • Språk: Engelska

Om boken

Industrial (or business-to-business) marketing for many years lived in the shadow of the more publicly-visible consumer marketing, but growing awareness of the specialist techniques needed when selling to business has seen rapid development of the marketing skills required. Industrial markets have a series of key characteristics which demand special recognition if marketing is to be effectively implemented. For example, industrial marketing typically involves larger value/bigger unit purchases, more technically-complex products, higher buyer risk and longer buy times, more complex decision-making units, closer buyer-seller relationships, and professional purchasers - all of which demand special marketing expertise.

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Mer om Effective industrial marketing : business-to-business marketing of goods and services (1994)

1994 släpptes boken Effective industrial marketing : business-to-business marketing of goods and services skriven av Norman A. Hart. Den är skriven på engelska och består av 306 sidor. Förlaget bakom boken är Kogan Page.

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Harvard

Hart, N. A. (1994). Effective industrial marketing : business-to-business marketing of goods and services. Kogan Page.

Oxford

Hart, Norman A., Effective industrial marketing : business-to-business marketing of goods and services (Kogan Page, 1994).

APA

Hart, N. A. (1994). Effective industrial marketing : business-to-business marketing of goods and services. Kogan Page.

Vancouver

Hart NA. Effective industrial marketing : business-to-business marketing of goods and services. Kogan Page; 1994.

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