Electronic Commerce: Strategies and Models for Business-to-Business Trading; Paul Timmers; 2000
Begagnad
-29%
Electronic Commerce: Strategies and Models for Business-to-Business Trading; Paul Timmers; 2000
Begagnad
-29%

Electronic Commerce: Strategies and Models for Business-to-Business TradingUpplaga 1

av Paul Timmers

  • Upplaga: 1a upplagan
  • Utgiven: 2000
  • ISBN: 9780471498407
  • Sidor: 288 st
  • Förlag: John Wiley & Sons
  • Format: Häftad
  • Språk: Engelska

Om boken

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

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Mer om Electronic Commerce: Strategies and Models for Business-to-Business Trading (2000)

I juli 2000 släpptes boken Electronic Commerce: Strategies and Models for Business-to-Business Trading skriven av Paul Timmers. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 288 sidor. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

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Referera till Electronic Commerce: Strategies and Models for Business-to-Business Trading (Upplaga 1)

Harvard

Timmers, P. (2000). Electronic Commerce: Strategies and Models for Business-to-Business Trading. 1:a uppl. John Wiley & Sons.

Oxford

Timmers, Paul, Electronic Commerce: Strategies and Models for Business-to-Business Trading, 1 uppl. (John Wiley & Sons, 2000).

APA

Timmers, P. (2000). Electronic Commerce: Strategies and Models for Business-to-Business Trading (1:a uppl.). John Wiley & Sons.

Vancouver

Timmers P. Electronic Commerce: Strategies and Models for Business-to-Business Trading. 1:a uppl. John Wiley & Sons; 2000.

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