Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
- Utgiven: 1997
- ISBN: 9780749917128
- Sidor: 436 st
- Förlag: Piatkus
- Språk: Engelska
Om boken
A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own business. Chapters describe how to identify and capitalize on customer differences; how to increase your share of valuable lifetime customers; how to treat different customers differently; how to anticipate what the customer wants; how to get customer feedback; and how to remove distribution barriers.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age (1997)
1997 släpptes boken Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age skriven av Don Peppers. Den är skriven på engelska och består av 436 sidor. Förlaget bakom boken är Piatkus.
Köp boken Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age på Studentapan och spara pengar.
Referera till Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Harvard
Peppers, D. (1997). Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age. Piatkus.
Oxford
Peppers, Don, Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age (Piatkus, 1997).
APA
Peppers, D. (1997). Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age. Piatkus.
Vancouver
Peppers D. Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age. Piatkus; 1997.
