Essentials of Marketing Upplaga 2
This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.
Upplaga: 2a upplagan
Utgiven: 2000
ISBN: 9780273646679
Förlag: Ft Pr
Format: Inbunden
Språk: Engelska
This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.
Varje vecka tillkommer tusentals nya säljare. Bevaka boken så får du meddelande när den finns tillgänglig igen.