Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: * Choosing the best venue * Preparing and managing the budget, with sample costing forms included * Scheduling, staffing, and collaborating with other related professionals * Coordinating food and beverage, d cor, entertainment, and themes. It's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: * Changes in security planning since 9/11 * Innovations in technology and how they can improve - or ruin - an event * How to stage an environmentally friendly event * New and updated examples and case studies of where things went right - and wrong * Event Risk Assessment - What You Need to Consider before Contracting * How keep your budget on target and where to find hidden surcharges * Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience * When and When Event Planners and their Suppliers will need Work Visas * What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment * A companion website with downloadable versions of the checklists, additional forms and tools
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