Global Marketing Management; Warren J. Keegan; 1998

Global Marketing Management Upplaga 6

av Warren J. Keegan
For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Upplaga: 6e upplagan
Utgiven: 1998
ISBN: 9780139030239
Förlag: Pearson
Format: Inbunden
Språk: Engelska
Sidor: 656 st
For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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