85:T7dd,

For courses in global marketing.

Familiarizes Students with Global Marketing and the Global Business Environment

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

 Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

Personalize Learning with Pearson Pearson MyLab Marketing

Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information

86:T75c,

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in global marketing.

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.  

 

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.87:T890,For undergraduate and graduate courses in global marketing

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

MyMarketingLab for Global Marketing is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.

Please note that the product you are purchasing does not include MyMarketingLab.

MyMarketingLab

Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292069661)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to www.MyMarketingLab.com to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator88:T6f1,

For courses in global marketing.

This package includes MyLab.

Familiarizes students with global marketing and the global business environment

Reach every student by pairing this text with Pearson MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Pearson MyLab Marketing should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

89:T695,For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.3e:["$","$L80",null,{"state":{"mutations":[],"queries":[{"dehydratedAt":1793307035907,"state":{"data":{"pages":[{"requestId":"dc1e54d1-6d44-4733-a0f4-da8c202f737d","total":{"value":22,"relation":"eq"},"rows":[{"entityType":"book","isbn":"9781292150765","id":493567,"score":2,"position":0,"book":{"id":493567,"isbn":"9781292150765","created":"2021-06-17T17:07:53.000Z","title":"Global marketing","description":"$85","htmlDescription":null,"pages":624,"language":"eng","depth":20,"height":216,"width":274,"weight":1220,"edition":"9","publishDate":"2017","authorNames":"Warren J. Keegan, Mark C. Green","publisherName":"Pearson","format":"BC","category":164,"image":"https://book-info.studentapan.live/image/9781292150765-global-marketing.jpg","highResImage":"https://book-info.studentapan.live/image/9781292150765-global-marketing.jpg/org","imageFile":"9781292150765","isRemoved":null,"views":9,"editionGroupId":2383,"editionGroupState":null,"adsCount":15,"minPrice":289,"source":"book-info-service","minNewPrice":null,"varugruppCode":null,"isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false,"reviewSummary":{"averageRating":4.5,"totalReviews":2,"distribution":{"1":{"actualPercentage":0,"normalizedPercentage":0},"2":{"actualPercentage":0,"normalizedPercentage":0},"3":{"actualPercentage":0,"normalizedPercentage":0},"4":{"actualPercentage":50,"normalizedPercentage":100},"5":{"actualPercentage":50,"normalizedPercentage":100}}}}},{"entityType":"book","isbn":"9781292304021","id":598313,"score":2,"position":1,"book":{"id":598313,"isbn":"9781292304021","created":"2021-08-31T12:59:11.000Z","title":"Global marketing","description":"$86","htmlDescription":null,"pages":632,"language":"eng","depth":51,"height":216,"width":276,"weight":1790,"edition":"10","publishDate":"2020","authorNames":"Mark C. Green, Warren J. Keegan","publisherName":"Pearson","format":"BC","category":164,"image":"https://book-info.studentapan.live/image/9781292304021-global-marketing.jpg","highResImage":"https://book-info.studentapan.live/image/9781292304021-global-marketing.jpg/org","imageFile":"9781292304021","isRemoved":null,"views":6,"editionGroupId":2383,"editionGroupState":null,"adsCount":8,"minPrice":799,"source":"book-info-service","minNewPrice":1178,"varugruppCode":null,"isExercise":false,"inventory":null,"sellAsDigital":false,"editionGroupSearchEnabled":false}},{"entityType":"book","isbn":"9780273766711","id":513402,"score":2,"position":2,"book":{"id":513402,"isbn":"9780273766711","created":"2021-06-23T08:04:59.000Z","title":"Global marketing","description":"

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