Information marketing
- Utgiven: 2001
- ISBN: 9780566082221
- Förlag: Ashgate
- Format: Bok
- Språk: Engelska
Om boken
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces...
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Mer om Information marketing (2001)
2001 släpptes boken Information marketing skriven av Jennifer Rowley. Den är skriven på engelska. Förlaget bakom boken är Ashgate.
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Referera till Information marketing
Harvard
Rowley, J. (2001). Information marketing. Ashgate.
Oxford
Rowley, Jennifer, Information marketing (Ashgate, 2001).
APA
Rowley, J. (2001). Information marketing. Ashgate.
Vancouver
Rowley J. Information marketing. Ashgate; 2001.
