Begagnad
Begagnad
Innovation management and new product developmentUpplaga 1
- Upplaga: 1a upplagan
- Utgiven: 1998
- ISBN: 9780273631118
- Sidor: 320 st
- Förlag: Financial Times
- Format: Häftad
- Språk: Engelska
Om boken
The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.
Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker
Mer om Innovation management and new product development (1998)
1998 släpptes boken Innovation management and new product development skriven av Paul Trott. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 320 sidor. Förlaget bakom boken är Financial Times.
Köp boken Innovation management and new product development på Studentapan och spara pengar.
Referera till Innovation management and new product development (Upplaga 1)
Harvard
Trott, P. (1998). Innovation management and new product development. 1:a uppl. Financial Times.
Oxford
Trott, Paul, Innovation management and new product development, 1 uppl. (Financial Times, 1998).
APA
Trott, P. (1998). Innovation management and new product development (1:a uppl.). Financial Times.
Vancouver
Trott P. Innovation management and new product development. 1:a uppl. Financial Times; 1998.
