Integrated Marketing Communication: Creative Strategy from Idea to Implementation; Robyn Blakeman; 2018
Begagnad
Integrated Marketing Communication: Creative Strategy from Idea to Implementation; Robyn Blakeman; 2018
Begagnad

Integrated Marketing Communication: Creative Strategy from Idea to ImplementationUpplaga 18003

av Robyn Blakeman

  • Upplaga: 18003e upplagan
  • Utgiven: 2018
  • ISBN: 9781538101056
  • Sidor: 368 st
  • Förlag: Rowman & Littlefield Publishers
  • Format: Häftad
  • Språk: Engelska

Om boken

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

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Mer om Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2018)

I februari 2018 släpptes boken Integrated Marketing Communication: Creative Strategy from Idea to Implementation skriven av Robyn Blakeman. Det är den 18003e upplagan av kursboken. Den är skriven på engelska och består av 368 sidor. Förlaget bakom boken är Rowman & Littlefield Publishers.

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Referera till Integrated Marketing Communication: Creative Strategy from Idea to Implementation (Upplaga 18003)

Harvard

Blakeman, R. (2018). Integrated Marketing Communication: Creative Strategy from Idea to Implementation. 18003:e uppl. Rowman & Littlefield Publishers.

Oxford

Blakeman, Robyn, Integrated Marketing Communication: Creative Strategy from Idea to Implementation, 18003 uppl. (Rowman & Littlefield Publishers, 2018).

APA

Blakeman, R. (2018). Integrated Marketing Communication: Creative Strategy from Idea to Implementation (18003:e uppl.). Rowman & Littlefield Publishers.

Vancouver

Blakeman R. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. 18003:e uppl. Rowman & Littlefield Publishers; 2018.

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