International Marketing Upplaga 17
- Upplaga: 17e upplagan
- Utgiven: 2016
- ISBN: 9781259253065
- Sidor: 704 st
- Förlag: McGraw-Hill Education
- Format: Häftad
- Språk: Engelska
Om boken
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of international marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
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Mer om International Marketing (2016)
I mars 2016 släpptes boken International Marketing skriven av Philip Cateora. Det är den 17e upplagan av kursboken. Den är skriven på engelska och består av 704 sidor. Förlaget bakom boken är McGraw-Hill Education som har sitt säte i New york.
Köp boken International Marketing på Studentapan och spara pengar.
Referera till International Marketing (Upplaga 17)
Harvard
Cateora, P. (2016). International Marketing. 17:e uppl. McGraw-Hill Education.
Oxford
Cateora, Philip, International Marketing, 17 uppl. (McGraw-Hill Education, 2016).
APA
Cateora, P. (2016). International Marketing (17:e uppl.). McGraw-Hill Education.
Vancouver
Cateora P. International Marketing. 17:e uppl. McGraw-Hill Education; 2016.
