International marketing strategy : analysis, development, and implementationUpplaga 7
- Upplaga: 7e upplagan
- Utgiven: 2016
- ISBN: 9781473723702
- Sidor: 491 st
- Förlag: Cengage Learning Emea
- Format: Häftad
- Språk: Engelska
Om boken
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
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Mer om International marketing strategy : analysis, development, and implementation (2016)
2016 släpptes boken International marketing strategy : analysis, development, and implementation skriven av Isobel Doole. Det är den 7e upplagan av kursboken. Den är skriven på engelska och består av 491 sidor. Förlaget bakom boken är Cengage Learning Emea.
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Referera till International marketing strategy : analysis, development, and implementation (Upplaga 7)
Harvard
Doole, I. (2016). International marketing strategy : analysis, development, and implementation. 7:e uppl. Cengage Learning Emea.
Oxford
Doole, Isobel, International marketing strategy : analysis, development, and implementation, 7 uppl. (Cengage Learning Emea, 2016).
APA
Doole, I. (2016). International marketing strategy : analysis, development, and implementation (7:e uppl.). Cengage Learning Emea.
Vancouver
Doole I. International marketing strategy : analysis, development, and implementation. 7:e uppl. Cengage Learning Emea; 2016.
