Introducing Communication Research Upplaga 4

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences. New & Key Features New vignettes introduce a theoretical or methodological topic using language and contexts that students new to research can easily comprehend. New and updated content includes: "First Decisions": expanded discussion of basic research perspectives, worldviews, communication metatheories, and communication research traditions. Bibliographic research: new content on identifying and assessing fake news. Survey methodology: new content on "big data" and surveys. Application exercises help students learn to make decisions about research practice. Ethics panels with questions facilitate discussion of research ethics in practice.