Introducing communication research : paths of inquiry Upplaga 2

Through its focus on research methods in practice, Introducing Communication Research: Paths of Inquiry, Second Edition demystifies the theories and applications of communication research. By highlighting examples of research in real-world settings and using a variety of pedagogical aids, this exciting and accessible text helps students see the relevance of basic communication research skills and concepts to their undergraduate studies and their future careers. Offering an overview of the research process from start to finish, this proven best-seller covers both quantitative and qualitative methods, with introductory chapters that explore the conceptual foundations followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, content analysis, and a chapter on rhetorical and critical approaches and conversation analysis. A concluding chapter shows students how to write up and present their research to various audiences.