Introduction to Marketing Upplaga 11
- Upplaga: 11e upplagan
- Utgiven: 2010
- ISBN: 9780538754873
- Sidor: 804 st
- Förlag: South-Western Cengage Learning
- Format: Häftad
- Språk: Engelska
Om boken
With its engaging presentation of concepts, "Introduction to Marketing, 11e, International Edition", will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's "Introduction to Marketing, 11e, International Edition", will have students saying, 'Now that's marketing'.
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Mer om Introduction to Marketing (2010)
I april 2010 släpptes boken Introduction to Marketing skriven av Carl McDaniel, Joseph F. Hair, Charles W. Lamb. Det är den 11e upplagan av kursboken. Den är skriven på engelska och består av 804 sidor. Förlaget bakom boken är South-Western Cengage Learning.
Köp boken Introduction to Marketing på Studentapan och spara pengar.
Referera till Introduction to Marketing (Upplaga 11)
Harvard
McDaniel, C., Hair, J. F. & Lamb, C. W. (2010). Introduction to Marketing. 11:e uppl. South-Western Cengage Learning.
Oxford
McDaniel, Carl, Hair, Joseph F. & Lamb, Charles W., Introduction to Marketing, 11 uppl. (South-Western Cengage Learning, 2010).
APA
McDaniel, C., Hair, J. F., & Lamb, C. W. (2010). Introduction to Marketing (11:e uppl.). South-Western Cengage Learning.
Vancouver
McDaniel C, Hair JF, Lamb CW. Introduction to Marketing. 11:e uppl. South-Western Cengage Learning; 2010.
