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Marketing Upplaga 10
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Upplaga: 10e upplagan
Utgiven: 2010
ISBN: 9780135094860
Förlag: PEARSON EDUCATION (US)
Format: Häftad
Språk: Engelska
Sidor: 648 st
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Todays marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
350 kr
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