Marketing An Introduction; Gary Armstrong, Philip T. Kotler, Michael Harker, Ross Brennan; 2015

Marketing An Introduction Upplaga 3

av Gary Armstrong, Philip T. Kotler, Michael Harker, Ross Brennan
The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
Upplaga: 3e upplagan
Utgiven: 2015
ISBN: 9781292017549
Förlag: Pearson Education
Format: Häftad
Språk: Engelska
Sidor: 648 st
The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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