Marketing and design management; Margaret Bruce; 1997
Marketing and design management; Margaret Bruce; 1997

Marketing and design management

av Margaret Bruce

  • Utgiven: 1997
  • ISBN: 9781861521736
  • Sidor: 260 st
  • Förlag: International Thomson Business Press
  • Format: Häftad
  • Språk: Engelska

Om boken

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

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Mer om Marketing and design management (1997)

1997 släpptes boken Marketing and design management skriven av Margaret Bruce. Den är skriven på engelska och består av 260 sidor. Förlaget bakom boken är International Thomson Business Press.

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Harvard

Bruce, M. (1997). Marketing and design management. International Thomson Business Press.

Oxford

Bruce, Margaret, Marketing and design management (International Thomson Business Press, 1997).

APA

Bruce, M. (1997). Marketing and design management. International Thomson Business Press.

Vancouver

Bruce M. Marketing and design management. International Thomson Business Press; 1997.

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