Marketing and design management; Margaret Bruce; 1997
Begagnad
Marketing and design management; Margaret Bruce; 1997
Begagnad

Marketing and design management

av Margaret Bruce

  • Utgiven: 1997
  • ISBN: 9781861521736
  • Sidor: 260 st
  • Förlag: International Thomson Business Press
  • Format: Häftad
  • Språk: Engelska

Om boken

This title looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design in the organisation, new product strategies and the effectiveness of the marketing/design relationship. Cases cover retail, services and industrial products in order to assess best practice in design management for marketing.

Åtkomstkoder och digitalt tilläggsmaterial garanteras inte med begagnade böcker

Mer om Marketing and design management (1997)

1997 släpptes boken Marketing and design management skriven av Margaret Bruce. Den är skriven på engelska och består av 260 sidor. Förlaget bakom boken är International Thomson Business Press.

Köp boken Marketing and design management på Studentapan och spara pengar.

Tillhör kategorierna

ÖvrigtÖvrigt

Referera till Marketing and design management

Harvard

Bruce, M. (1997). Marketing and design management. International Thomson Business Press.

Oxford

Bruce, Margaret, Marketing and design management (International Thomson Business Press, 1997).

APA

Bruce, M. (1997). Marketing and design management. International Thomson Business Press.

Vancouver

Bruce M. Marketing and design management. International Thomson Business Press; 1997.

Köp boken