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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs]Upplaga 1
- Upplaga: 1a upplagan
- Utgiven: 2012
- ISBN: 9781906884222
- Sidor: 256 st
- Förlag: Goodfellow Publishers Limited
- Format: Häftad
- Språk: Engelska
Om boken
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
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Mer om Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs] (2012)
I maj 2012 släpptes boken Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs] skriven av Richard Tresidder, Craig Hirst, Richard Tresidder, Craig Hirst. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 256 sidor. Förlaget bakom boken är Goodfellow Publishers Limited.
Köp boken Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs] på Studentapan och spara pengar.
Referera till Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs] (Upplaga 1)
Harvard
Tresidder, R., Hirst, C., Tresidder, R. & Hirst, C. (2012). Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs]. 1:a uppl. Goodfellow Publishers Limited.
Oxford
Tresidder, Richard, Hirst, Craig, Tresidder, Richard & Hirst, Craig, Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs], 1 uppl. (Goodfellow Publishers Limited, 2012).
APA
Tresidder, R., Hirst, C., Tresidder, R., & Hirst, C. (2012). Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs] (1:a uppl.). Goodfellow Publishers Limited.
Vancouver
Tresidder R, Hirst C, Tresidder R, Hirst C. Marketing in Food, Hospitality, Tourism and Events: A Critical Approach [Elektronisk resurs]. 1:a uppl. Goodfellow Publishers Limited; 2012.
