Marketing management : analysis, planning, implementation, and controlUpplaga 8
- Upplaga: 8e upplagan
- Utgiven: 1994
- ISBN: 9780137228515
- Sidor: 816 st
- Förlag: Prentice-Hall
- Format: Inbunden
- Språk: Engelska
Om boken
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Mer om Marketing management : analysis, planning, implementation, and control (1994)
1994 släpptes boken Marketing management : analysis, planning, implementation, and control skriven av Philip Kotler. Det är den 8e upplagan av kursboken. Den är skriven på engelska och består av 816 sidor. Förlaget bakom boken är Prentice-Hall.
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Referera till Marketing management : analysis, planning, implementation, and control (Upplaga 8)
Harvard
Kotler, P. (1994). Marketing management : analysis, planning, implementation, and control. 8:e uppl. Prentice-Hall.
Oxford
Kotler, Philip, Marketing management : analysis, planning, implementation, and control, 8 uppl. (Prentice-Hall, 1994).
APA
Kotler, P. (1994). Marketing management : analysis, planning, implementation, and control (8:e uppl.). Prentice-Hall.
Vancouver
Kotler P. Marketing management : analysis, planning, implementation, and control. 8:e uppl. Prentice-Hall; 1994.
