Marketing of high-technology products and innovations; Jakki J. Mohr; 2010
Marketing of high-technology products and innovations; Jakki J. Mohr; 2010

Marketing of high-technology products and innovations Upplaga 3

av Jakki J. Mohr

  • Upplaga: 3e upplagan
  • Utgiven: 2010
  • ISBN: 9780131364912
  • Sidor: 576 st
  • Förlag: Prentice Hall
  • Format: Häftad
  • Språk: Engelska

Om boken

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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Mer om Marketing of high-technology products and innovations (2010)

2010 släpptes boken Marketing of high-technology products and innovations skriven av Jakki J. Mohr. Det är den 3e upplagan av kursboken. Den är skriven på engelska och består av 576 sidor. Förlaget bakom boken är Prentice Hall som har sitt säte i Upper saddle river.

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Referera till Marketing of high-technology products and innovations (Upplaga 3)

Harvard

Mohr, J. J. (2010). Marketing of high-technology products and innovations. 3:e uppl. Prentice Hall.

Oxford

Mohr, Jakki J., Marketing of high-technology products and innovations, 3 uppl. (Prentice Hall, 2010).

APA

Mohr, J. J. (2010). Marketing of high-technology products and innovations (3:e uppl.). Prentice Hall.

Vancouver

Mohr JJ. Marketing of high-technology products and innovations. 3:e uppl. Prentice Hall; 2010.

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