Marketing of Olympic Sport Organisations
- Utgiven: 2004
- ISBN: 9780736059305
- Förlag: Human Kinetics
- Format: Häftad
- Språk: Engelska
Om boken
Expand your understanding of the unique strategic and operational marketing issues that Olympic sport organizations and their stakeholders face. Marketing of Olympic Sport Organisations offers valuable insight into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit sport organizations. It also shows you how to integrate the two increasingly similar concepts into your marketing strategy. Marketing of Olympic Sport Organisations was...
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Mer om Marketing of Olympic Sport Organisations (2004)
2004 släpptes boken Marketing of Olympic Sport Organisations skriven av Alain Ferrand, Luiggino Torrigiani. Den är skriven på engelska. Förlaget bakom boken är Human Kinetics.
Köp boken Marketing of Olympic Sport Organisations på Studentapan och spara pengar.
Referera till Marketing of Olympic Sport Organisations
Harvard
Ferrand, A. & Torrigiani, L. (2004). Marketing of Olympic Sport Organisations. Human Kinetics.
Oxford
Ferrand, Alain & Torrigiani, Luiggino, Marketing of Olympic Sport Organisations (Human Kinetics, 2004).
APA
Ferrand, A., & Torrigiani, L. (2004). Marketing of Olympic Sport Organisations. Human Kinetics.
Vancouver
Ferrand A, Torrigiani L. Marketing of Olympic Sport Organisations. Human Kinetics; 2004.
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