Marketing Research, 11th Edition International Student Version; David A. Aaker, V. Kumar, Robert Leone, George S. Day; 2012
endast ny

Marketing Research, 11th Edition International Student Version Upplaga 1

av David A. Aaker, V. Kumar, Robert Leone, George S. Day
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Upplaga: 1a upplagan
Utgiven: 2012
ISBN: 9781118321812
Förlag: John Wiley & Sons
Format: Häftad
Språk: Engelska
Sidor: 664 st
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Ny bok
513 kr539 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)

Om Marketing Research, 11th Edition International Student Version (2012)

I december 2012 släpptes boken Marketing Research, 11th Edition International Student Version skriven av David A. Aaker, V. Kumar, Robert Leone, George S. Day. Det är den 1a upplagan av kursboken. Den är skriven på engelska och består av 664 sidor djupgående information. Förlaget bakom boken är John Wiley & Sons som har sitt säte i Hoboken.

Köp boken Marketing Research, 11th Edition International Student Version direkt från en annan student på Studentapan och spara pengar.

Bokens omdömen
Ingen har recenserat den här boken ännu.

Sälj vidare boken när du är klar

När du är klar med boken säljer du enkelt vidare och tjänar pengar på nolltid med Studentapan. Vi tar hand om allt det krångliga så att du får mer tid över till annat. På det sättet kan du tjäna tillbaka det mesta av kostnaden för boken.
Värdera & sälj böcker

Klimatsmart kurslitteratur

Bli en miljöhjälte under din studietid och ge dina gamla kursböcker ett nytt liv. Genom att återanvända dina kursböcker minskar du utsläppen av koldioxid (CO2) med hela 59%. För en psykologstudent skulle det innebära minskade CO2-utsläpp med cirka 240 kg under studietiden. En stor vinst för din plånbok och miljön. Det kallar vi klimatsmart kurslitteratur.

Liknande kurslitteratur

Ny bok
513 kr539 kr
5% studentrabatt med Studentapan
Begagnad bok (0 st)