MARKETING STRATEGY AND MANAGEMENT; MICHAEL J. BAKER; 2000

MARKETING STRATEGY AND MANAGEMENT Upplaga 3

av MICHAEL J. BAKER
A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.
A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.
Upplaga: 3e upplagan
Utgiven: 2000
ISBN: 9780333748565
Förlag: PALGRAVE MACMILLAN
Format: Häftad
Språk: Engelska
Sidor: 576 st
A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.
A major revision of Michael Baker's "Marketing Strategy and Management", this third edition retains an in-depth and analytical approach, and pays particular attention to the implementation of strategy in practice, including the business to business, international and social and public sectors.
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