Marketing Theory; Michael John Baker, Michael Saren; 2010
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Marketing Theory Upplaga 2

av Michael John Baker, Michael Saren
Electronic Inspection Copy available for instructors here

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings
Electronic Inspection Copy available for instructors here

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings
Upplaga: 2a upplagan
Utgiven: 2010
ISBN: 9781849204651
Förlag: SAGE Publications Ltd
Format: Inbunden
Språk: Engelska
Sidor: 448 st
Electronic Inspection Copy available for instructors here

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings
Electronic Inspection Copy available for instructors here

Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings
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