Mass communication research methods
- Utgiven: 1998
- ISBN: 9780333617106
- Sidor: 360 st
- Förlag: Macmillan
- Format: Häftad
- Språk: Engelska
Om boken
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from the communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
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Mer om Mass communication research methods (1998)
1998 släpptes boken Mass communication research methods skriven av Simon Cottle, Ralph M. Negrine, Chris Newbold, Anders Hansen. Den är skriven på engelska och består av 360 sidor. Förlaget bakom boken är Macmillan.
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Referera till Mass communication research methods
Harvard
Cottle, S., Negrine, R. M., Newbold, C. & Hansen, A. (1998). Mass communication research methods. Macmillan.
Oxford
Cottle, Simon, Negrine, Ralph M., Newbold, Chris & Hansen, Anders, Mass communication research methods (Macmillan, 1998).
APA
Cottle, S., Negrine, R. M., Newbold, C., & Hansen, A. (1998). Mass communication research methods. Macmillan.
Vancouver
Cottle S, Negrine RM, Newbold C, Hansen A. Mass communication research methods. Macmillan; 1998.
