Multimodality : foundations, research and analysis : a problem-oriented introduction; John A. Bateman; 2017
Begagnad
-22%
Multimodality : foundations, research and analysis : a problem-oriented introduction; John A. Bateman; 2017
Begagnad
-22%

Multimodality : foundations, research and analysis : a problem-oriented introduction

av John A. Bateman

  • Utgiven: 2017
  • ISBN: 9783110479423
  • Sidor: 424 st
  • Förlag: De Gruyter Mouton
  • Format: Häftad
  • Språk: Engelska

Om boken

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

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Mer om Multimodality : foundations, research and analysis : a problem-oriented introduction (2017)

2017 släpptes boken Multimodality : foundations, research and analysis : a problem-oriented introduction skriven av John A. Bateman. Den är skriven på engelska och består av 424 sidor. Förlaget bakom boken är De Gruyter Mouton.

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Referera till Multimodality : foundations, research and analysis : a problem-oriented introduction

Harvard

Bateman, J. A. (2017). Multimodality : foundations, research and analysis : a problem-oriented introduction. De Gruyter Mouton.

Oxford

Bateman, John A., Multimodality : foundations, research and analysis : a problem-oriented introduction (De Gruyter Mouton, 2017).

APA

Bateman, J. A. (2017). Multimodality : foundations, research and analysis : a problem-oriented introduction. De Gruyter Mouton.

Vancouver

Bateman JA. Multimodality : foundations, research and analysis : a problem-oriented introduction. De Gruyter Mouton; 2017.